About Rutherford Rede _

Clarity and trust for life’s most important financial decisions

For more than 30 years, Rutherford Rede has helped New Zealanders plan, grow and protect their wealth. As a fully independent, CEFEX-accredited fiduciary, we provide evidence-based financial advice that puts your interests first — always.

We work with people at every stage of life — from those preparing for retirement, to families protecting wealth for future generations, to organisations with governance responsibilities. Across every situation, our role is to bring clarity, structure, and confidence to your financial decisions.

Why clients stay with us for decades

Independent advice backed by CEFEX-accredited fiduciary standards — and relationships that last for generations.

Independent

Not owned by a bank or product provider, and no commissions.

Internationally recognised fiduciary standards

CEFEX accreditation means proven governance and investment oversight.

Decades of proven guidance

Through market cycles, legislative change, and major life events.

Relationship-driven

Many clients have been with us for decades, confident in advice that adapts as life changes.

Why Rutherford Rede

A clear process designed around your goals

We start by listening, then create a clear, structured plan that evolves with you. As your priorities change — whether due to family, business, markets, or legislation — your plan changes with them. You’ll always know where you stand, what’s next, and how your investments are working for you.

↗︎ Learn about our step-by-step approach

Investing in stronger communities

We believe our responsibility goes beyond our clients. Our team supports charitable and community initiatives that align with our values, applying the same governance and diligence we bring to our advisory work.

↗︎ See how we’re involved in the community

Support for every chapter — from building wealth to protecting it

Whether you're building wealth, planning for retirement, or managing family or charitable assets, we're here to help. We provide trusted advice so you can make confident financial decisions at every stage.

↗︎ Find advice for your current life stage

In our clients words _

  • "Rutherford Rede very quickly became the steady, knowledgeable support I needed for navigating financial decisions. Whether by phone, email or in person, their responses are always quick, professional, and reassuring and in a language I can understand. They take the time to understand who I am and what I’m aiming for, which has given me far greater clarity around investments, security, and long‑term planning."

    — Professional, Business Executive

  • "For over 20 years, Rutherford Rede has helped us achieve financial security through sound advice and a thoughtful investment strategy. We value their warm, personal approach, the time they take to understand our needs, and the clear, detailed reporting they provide. Their professionalism, transparency, and genuine care have earned our complete trust, and we have confidently recommended them to family and friends."

    — Professional Couple

  • "I am a cautious person, with little knowledge of financial markets, Rutherford Rede suits my personality. They are professional and I feel I can approach them at any time. I feel my financial future is secure. I have felt a huge weight has been taken off me needing to worry about my financial future."

    — Professional

Your first step towards lasting financial clarity

Talk to an experienced adviser today and take the first step towards a plan that works for you now — and for years to come.

Speak with an Adviser today