About Rutherford Rede _
Clarity and trust for life’s most important financial decisions
For more than 30 years, Rutherford Rede has helped New Zealanders plan, grow and protect their wealth. We are an independent, New Zealand-owned financial advisory firm, with ownership held within our advisory team. As a CEFEX-accredited fiduciary, we provide evidence-based financial advice that puts your interests first — always.
We work with people at every stage of life — from those preparing for retirement, to families protecting wealth for future generations, to organisations with governance responsibilities. Across every situation, our role is to bring clarity, structure, and confidence to your financial decisions.
Why clients stay with us for decades
Independent advice backed by CEFEX-accredited fiduciary standards — and relationships that last for generations.
Independent and New Zealand-owned
Ownership within our advisory team, no bank or product-provider ownership, and no commissions.
Internationally recognised fiduciary standards
CEFEX accreditation means proven governance and investment oversight.
Decades of proven guidance
Through market cycles, legislative change, and major life events.
Relationship-driven
Many clients have been with us for decades, confident in advice that adapts as life changes.
The relationships we build with clients often span decades. Supporting those relationships means taking a considered approach to our own future, including who owns the business and who will help lead it in the years ahead.
Broadening ownership within our existing advisory team supports planned succession and helps protect our independence and New Zealand ownership. It gives more of the people who know our clients and share our values a personal stake in the firm's future, building on the experience of directors and shareholders who remain actively involved.
Planning for our future and yours
A clear process designed around your goals
We start by listening, then create a clear, structured plan that evolves with you. As your priorities change — whether due to family, business, markets, or legislation — your plan changes with them. You’ll always know where you stand, what’s next, and how your investments are working for you.
Investing in stronger communities
We believe our responsibility goes beyond our clients. Our team supports charitable and community initiatives that align with our values, applying the same governance and diligence we bring to our advisory work.
Support for every chapter — from building wealth to protecting it
Whether you're building wealth, planning for retirement, or managing family or charitable assets, we're here to help. We provide trusted advice so you can make confident financial decisions at every stage.
In our clients’ words _
Your first step towards lasting financial clarity
Talk to an experienced adviser today and take the first step towards a plan that works for you now — and for years to come.